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Welcome to Achievement,
a re-envisioned identity for
Junior Achievement.
Our New Mission
We equip today’s youth with skills, confidence, and purpose, so they can navigate change and create futures they’re proud of.
Our Keywords
EMPOWERMENT
We empower youth to believe in
their potential and see a brighter future ahead.
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OPPORTUNITY
We give young people the skills to build strong careers and brighter futures.
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ASPIRATION
“We equip young people from every corner of the world with the employment and entrepreneurship skills they need right now—and in the future.”
Our Brand Guides
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